Just a friendly reminder that we are opening a new exhibition in San Francisco tonight, for London-based artist INSA. That gif up there? That is a special piece for this show. You saw some of the murals, so come see much MORE tonight. FIFTY24SF Gallery in Association with Upper Playground presents: “MORE” – A collection of new work by INSA SAN FRANCISCO, CA [1.28.11] – Upper Playground and FIFTY24SF Gallery are pleased to announce London-based graffiti, conceptual, and fine artist INSA’s first solo exhibition in San Francisco opening on February 3rd, 2011. The exhibition is appropriately titled, MORE. Within the new body of work in MORE, INSA explores themes of aspiration and expectation, wants versus needs, and happiness versus success in his most comprehensive study to date. Using exaggerated symbols of sexuality representing the commodification of both everyday life and underground subcultures, INSA examines the illusions of seduction while employing his own iconic brand of aesthetic allure to draw the audience in. INSA’s new work revels in lurid excess, embracing the insatiability of consumerism and highlighting the duplicity of morality and enjoyment. Followers of the artist will be familiar with some of the themes displayed in MORE. INSA, constantly involved in interesting new projects, recently gained worldwide attention for his piece “Anything Goes When It Comes To (S)hoes,” (more commonly referred to as his “Elephant Dung Heels”) which were exhibited at Tate Britain in London. He has also been a pioneer in the world of graffiti on the Internet with his visually stunning, labor intensive “Gifitti.” This is all in addition to INSA”s continuing insatiable need to cover any surface with his signature “Graffiti Fetish” pattern. MORE will feature 9 new provocative works, with INSA utilizing media such as sculpture and lights adding to the “glamour” of his work. The exhibition will also feature an exclusive SF edition of INSA’s classic “Heel” print and a selection of photographic prints. MORE will run at FIFTY24SF Gallery from February 3rd, 2011 – February 28th, 2011